Marketing Course Outline
In as little as four months–or take longer
if you wish–you can finish your first semester and be ready
to start making money in Marketing. McKinley
College prepares you to work for any business you choose.
You get everything you need to know with our easy-to-understand
instruction that takes you step by step through the basics of
marketing and business. Here is a preview of what you will learn:
Semester 1 (16 Credit Hours)
Success Strategies –
Your first course introduces you to McKinley College and the world
of distance learning. You’ll learn proven strategies for
success as an independent learner. In addition, discover how to
access the many facets of Mckinley College and meet the faculty
and staff.
Business Fundamentals –
Explore the exciting world of business with this program overview.
Discover the many careers - and lucrative income – that
await you. From accounting executives to a top manager, you’ll
learn about the many career opportunities available to college
grads.
Workplace Psychology –
Discover the intricacies of social psychology. You’ll learn
how personality traits, biology, health stress, and psychological
disorders affect human behavior in the workplace.
Applied Business Math –
This course provides an overview of business math and basic statistics.
It emphasizes workplace applications of math and statistics.
Introduction to Accounting I – Your first accounting course
walks you through the accounting cycle – from journalizing
to closing the books. Learn the basics of bookkeeping and accounting
theory.
Marketing Principles –
Learn to conduct customer and competitor analysis. Discover how
to attract target markets for product, pricing, distribution and
promotional decisions.
Semester 2 (15 Credit Hours)
Computer Applications –
Learn the fundamentals of computers, including hardware and software
concepts, as well as networking and Internet terminology. You’ll
learn the basics of Microsoft Word, PowerPoint and Excel.
Consumer Behavior –
Investigate consumer behavior as you discover how products and
marketing shape people’s identities. Apply your skills to
real-world scenarios of consumer behavior, including psychological,
social, economic and political foundations in consumer activities.
Business Communications –
Develop skills for effective written communication. You’ll
learn to produce clear, effective, audience-specific documents.
Introduction to Accounting 1 –
Take a journey through the accounting cycle—from journalizing
to closing the books. Apply the basics of bookkeeping and accounting
theory, including interpreting financial statements.
Principles of Advertising
– Discover fundamental advertising and promotional
principles. Study economic, social and cultural roles of advertising,
as well as explore the global and national effects of advertising.
Analyze advertising media, prepare advertising pieces and formulate
advertising campaigns.
Semester 3 (16 Credit Hours)
The Economics of Business –
This course introduces you to microeconomic and macroeconomic
theory. Learn how money and financial systems affect households,
businesses and governments. Apply the economic ideas of supply
and demand, elasticity, markets, interest and more to your life
and the business world.
Technical Writing –
Apply techniques to communicate complicated concepts clearly and
succinctly. Practice the following skills using real-world scenarios:
organize and condense complex information, draft technical descriptions,
definitions, classifications and analyses. Prepare proposals,
reports and other documents targeted for different audiences.
Principles of Sales –
Apply your marketing philosophy with communication concepts to
effectively prepare and present a sales message. Discover the
importance of the sales function to organizational success, and
examine the social, ethical and legal issues in selling. Apply
selling processes and techniques—from prospecting to follow-up
and evaluation.
Marketing Strategy –
Discover strategies to build and sustain a competitive advantage
in the global market. Define an organization’s mission and
goals, framing organizational opportunities and product, marketing
and budgeting strategies. Learn brand management identification
and evaluate marketing programs via case analyses.
Retail Management –
Discover retail processes, strategies and management for success
in today’s fast-paced market. Learn to manage retail operations,
analyze location and markets, handle merchandising, promote products
and review the overall retail environment.
Semester 4 (14 Credit Hours)
Career Development strategies
– Get your career moving! Improve your interview
techniques and create a top-notch resume. This course will teach
you everything you need to land a great job and kick-start your
career.
Merchandise Planning and Control
– Discover and analyze real-world merchandising,
planning and decision-making principles. Learn tactics for adjusting
to continually changing conditions in the retailing environment.
Discover strategies to effectively plan stock, evaluate competitive
markets and forecast needs and pricing.
Marketing Research –
Discover effective marketing research processes—from gathering
information to investigating technological aspects that provide
for more effective marketing decisions. Explore global marketing
research in detail and the ethical, social, political and legal
implications of research activities. Analyze data, run statistical
tests and draw conclusions in order to effectively communicate
research results to decision makers. Design and implement a marketing
research project to fit the needs of a global business.
Business Law and Ethics –
Study laws that affect business operations. Learn how business
ethics and social responsibility shape the business environment.
Additionally, you’ll gain an overview of the U.S. legal
system.
Strategic Internet Marketing –
Examine various ways to promote banner ads, use customer profiles
and attract and maintain ecustomers. Leverage the Internet and
other electronic media such as e-mail advertising and search engine
placement. Track results with online surveys. Discover tactics
to close an online sale, as well as explore global challenges
confronting internet marketing, information technology and the
ability to create a competitive advantage via electronic commerce.
Practicum –
Step into a real-world scenario as a business management and marketing
specialist. You’ll have the opportunity to display your
many new talents.
 
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